our work

Nationwide

Marketing mavericks wanted

As one of the largest building societies in the world, Nationwide take pride in being a 'different' kind of employer in the financial sector. Nationwide were looking to stand out from other High Street retailers and attract high calibre applicants to join their brand marketing team.

Previous

Pearson

next up

Thames Water

Leah Harris led this project.

Setting A New Tone For Recruitment

We created a short promotional film to appeal to ambitious young 20-30 year olds, looking to start their careers in marketing and keen to make their mark.
Working closely with Nationwide, we developed a creative script that would resonate and disrupt young people's expectations of a marketing career.
The result was a film with a slightly maverick tongue-in-cheek tone, which looks deceptively simple but was carefully crafted with fast cut, quirky images.

Carefully Crafted For The Target Audience

The film is available on the Nationwide careers site, YouTube channel and has been shown at careers' fairs and presentations.

"Everyone loves the film. It is brilliant. It's raised the bar for everyone. Thanks for all the effort you put in to it"

Head of internal agency, Nationwide