Visionary and inspirational film
It was aimed at internal and external audiences to raise the profile of the university so they attract and retain the best academic talent, to encourage the development of business and educational partnerships globally, and to secure funding from the University's board.
This film had to be visionary and inspirational. To give it that inspirational feel we decided against a usual 'talking heads' film. We recorded the interviews with top level academics as audio only, and filmed portraits of them with slow camera moves. We used a top Director of Photography to ensure the images were beautiful, two cameras on the shoot maximised shooting time.