our work

City University

Towering ambitions

In the highly competitive education market, City University London had a vision of being in the top 2% of the world's universities.City were looking to attract and retain academic talent, encourage the development of business and educational partnerships globally, and to secure funding from the University's board.

Previous

CPNI

next up

Ahlstrom

Leah Harris led this project.

Visionary and inspirational film

The film we created had to be visionary, inspirational and engaging for internal and external audiences, which is why we decided against a conventional 'talking heads' film.

We wanted to showcase the University and its academics as forward looking and internationally minded. We recorded interviews with top level academics as audio only, and filmed portraits of them with slow camera moves. We used a top Director of Photography to ensure the images were impactful and beautiful, with two cameras on the shoot to maximise shooting time.

Attention grabbing

The film is featured on the City University website, at City events and exhibitions and at stakeholder meetings.

To date, the film has 17,000 views on YouTube. A past student commenting about the film remarked that it was a "brilliant video - makes me a proud alumni".