Bitz and Bob Launch – Invent a Way to Save the Day!
Today we’re celebrating the launch of Bitz & Bob on CBeebies, the new animation for pre-schoolers with an amazing female engineer as its lead! Bitz & Bob aims to encourage the next generation of engineers by incorporating the principals of STEAM into children’s entertainment.
Zinc is proud to have been commissioned to lead on Bitz & Bob’s STEM stakeholder engagement, establishing a network of support for the show. Experts in STEM have responded tremendously, stating that Bitz & Bob fills a much needed gap of resources for early years to tackle the problem of gender bias that is already in place by age 7. The show offers everyone an accessible way into Science and Engineering and encourages children to experiment at home to nurture their natural capacity for Engineering.
Bitz & Bob adds to our growing expertise in encouraging diversity in STEM. We successfully developed Siemen’s SeeWomen programme to be featured in the Year of Engineering campaign. SeeWomen is an original live stage show that shines a spotlight on modern STEM female role models in Siemens and beyond. Created by Siemens and well-known scientist and BBC presenter Fran Scott, the project is part of a unique collaboration between Siemens and the Girls’ Schools Association (GSA) and has reached over 1400 girls across the UK.
If you have a passion for gender diversity in STEM and want to learn more about our work get in touch!